The Contractor Fight with Tom Reber

Who’s really making the buying decision? Spoiler: it’s not always the one you think.

In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.

You’ll learn:

• How to identify the true influencer before it’s too late.
• The “kiss of death” mistake contractors make on sales calls.
• How to keep both spouses (or decision makers) engaged and aligned.
• Why practicing, role playing, and clear SOPs make closing easier.

👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-call

When the government shuts down and projects freeze, how do you keep your business alive?

Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactics to Section 179 tax strategy and real-world lending options, this episode shows you how to fight back instead of panic.

This is a straight-talking session about leadership, visibility, and making smart moves when everyone else is waiting for help.

⚒️ Topics Covered:

• Why cashflow > profit during hard times
• How to keep your crew paid when receivables are slow
• Creative funding strategies beyond SBA loans
• Fighting back with smart tax strategy
• Staying visible and marketing through chaos

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👉 Most contractors don’t have a marketing problem, they’ve got a cashflow problem. Money comes in, money goes out, and they’ve got no damn plan. Inside BATTLEGROUND, that’s where it changes. You’ll get the systems, accountability, and push to take control of your numbers instead of letting your emotions run the business.

If you’re tired of living job to job and wondering where the money went, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND helps you fix your cashflow, clean up your chaos, and finally start paying yourself like a real business owner.

→ Book your call here: https://go.thecontractorfight.com/15min-free-call

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Kortney Farhat operates where contractors live tight timelines, tighter cash flow, and banks that say no. She co-anchored New to The Street from the NYSE and has been featured on Fox Business and Bloomberg, covering strategic finance and the money moves leaders actually use. As founder of Coastal Kapital, PulseBridge EDU, and Kapital Pulse, she helps turn equipment into liquidity, secure working capital when receivables stall, and use tax strategy to protect profit. Her Pulse Score framework blends financials with leadership and resilience, and a practical read on survival strength and what to fix this week, not someday. 

https://coastalkapital.com/the-contractor-fight-tom-reber

Application form: https://link.kapitalpulse.com/widget/form/n8m5G4QAN0JHpwjjyA1W

== Rate the Podcast ==

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Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-call

Contractors, listen up: consultations are where you win or lose the job.

In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:

• Why communication and preparedness matter more than you think
• The difference between showing up sloppy vs showing up like a pro
• How to flip between your “sales hat” and your “helper hat”
• Why consultation style is less about scripts and more about being true to you

👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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== Rate the Podcast ==

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Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.

Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.

This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.

You'll learn:

• Why most marketing "experts" have never swung a hammer (and why that matters)
• The Eskimo wolf story: how contractors keep licking the blade that's killing them
• Joshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wife
• What actually works in contractor marketing (hint: it's not the latest TikTok trend)
• How to kill the greed, trust the data, and stop making emotional business decisions
• Why success leaves clues, (and how to steal what's already working)

Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.

Raw. Real. No bullshit.

Welcome to The Fight.

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

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Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.

In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.

You’ll learn how to position your business for massive growth — no matter what the economy does.

⚔️ If you’re ready to fight smarter, not harder, check out War Room:

👉 https://thecontractorfight.com/war-room-waitlist/

War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

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